AI influencers vs human influencers
AI Influencers vs. Human Influencers: What Each One Actually Delivers An AI influencer gives a brand total control and zero scandal risk. A human influencer gives a brand the one thing every recommendation ultimately runs on: the sense that a real person actually tried the product. That’s the honest tension […]
Harvard research
What Harvard Research Reveals About Virtual Influencer Performance For years, the assumption behind influencer marketing was straightforward: audiences engage with people, not pixels, so a human face would always outperform a synthetic one. Large-scale academic research is now challenging that assumption directly. A study led by researchers from Harvard Business […]
